How to Rock your Real Estate Digital Marketing Videos

The times, they are a-changing.Technology in real estate is changing rapidly and while virtual tours of homeswere once game-changing, they are now commonplace for most real estateprofessionals. To get the most out of your real estate digital marketing, youneed to take your videos a step further and offer potential buyers and clientsmore than just a virtual tour – you need to offer them a virtual experience ofthe home you are selling.

 

The basics


Real estate digital marketingtakes a few tried-and-true basic steps, along with the innovative techniqueswe’ll talk about in this article. To start, always use a high-definition camerafor capturing images and videos. Second, shooting the video creatively andskillfully may not be your forte. Either take a course on shooting video orhire one of the many companies who offer this service. It will go a long way inhelping you produce stunning videos.

Second, youshould consider obtaining a website just for your featured listing and placingthe video on there. This ups the “special factor” of the listing. If this isn’tpossible, create a YouTube channel just for the purpose of posting your videosand share your videos as much as possible on your social channels.

 

Tell a story

 

Your real estate digital marketingplans should always tell a story. Viewers don’t simply want to see a home, theywant to feel it. Your videos shouldn’t simply go from room to room, they shouldshow the viewers the story of the home and how they fit in there. You could dothis by also doing videos of nearby amenities, neighborhood activities, localschools and anything else that makes the area special. Make the potential buyerbelieve in the lifestyle you are presenting.

 

Give ideas

 

Rather than just list what’s greatabout the home on your video, give helpful ideas for how to use the space. Forexample, if there is a great outdoor space, you could talk about differentparties that could be had there. If your property is located near greatrestaurants, give them ideas about ordering a specific from a specificrestaurant after a long day at work.

 

Narration

 

Rather than just walking through ahome while you videotape, you’ll want to add some background narration. Don’tbe boring either, making it lively while still informative. If you have theresources, hire an informed and entertaining guide to walk through the home oncamera. Viewers of the video will feel like they are getting a personal tourand it makes it super-easy to highlight some of the best features using words,rather than just what the video shows. If narration is not possible, at theminimum, use a text overlay as narration to tell viewers about the best partsof the property.

 

Little touches

 

In your video, you of course wantto ensure all lights are on, window dressings are opened and the place looksclean and bright. But, you can add some little touches that will increase thecomfort of the home on the video. Set the table with dishes, filled wineglasses and lit candles. Light the fireplace and set a blanket in front of it.Pay attention to these little details. Of course, you’ll want to set yourdetails according to your demographic. If your target audience is families withkids, set some toys around a beautiful play space

 

Tell a story

 

Your real estate digital marketingplans should always tell a story. Viewers don’t simply want to see a home, theywant to feel it. Your videos shouldn’t simply go from room to room, they shouldshow the viewers the story of the home and how they fit in there. You could dothis by also doing videos of nearby amenities, neighborhood activities, localschools and anything else that makes the area special. Make the potential buyerbelieve in the lifestyle you are presenting.

 

Give ideas

Rather than just list what’s greatabout the home on your video, give helpful ideas for how to use the space. Forexample, if there is a great outdoor space, you could talk about differentparties that could be had there. If your property is located near greatrestaurants, give them ideas about ordering a specific from a specificrestaurant after a long day at work.

 

Narration

 

Rather than just walking through ahome while you videotape, you’ll want to add some background narration. Don’tbe boring either, making it lively while still informative. If you have theresources, hire an informed and entertaining guide to walk through the home oncamera. Viewers of the video will feel like they are getting a personal tourand it makes it super-easy to highlight some of the best features using words,rather than just what the video shows. If narration is not possible, at theminimum, use a text overlay as narration to tell viewers about the best partsof the property.

 

Little touches

 

In your video, you of course wantto ensure all lights are on, window dressings are opened and the place looksclean and bright. But, you can add some little touches that will increase thecomfort of the home on the video. Set the table with dishes, filled wineglasses and lit candles. Light the fireplace and set a blanket in front of it.Pay attention to these little details. Of course, you’ll want to set yourdetails according to your demographic. If your target audience is families withkids, set some toys around a beautiful play space.


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